China's baby stroller market development overview and development trend analysis
Jul 17, 2021
China's baby stroller market development overview and development trend analysis
The stroller is the baby's favorite means of walking, and it is also a must for mothers to take the baby to the street for shopping. However, according to the baby's growth and usage, strollers can be divided into many types, such as: twin strollers, high-view strollers, awning strollers, pocket strollers, etc.
1. Overview of the development of baby strollers
Affected by the new crown epidemic, the stroller market has been hit. As the epidemic is quickly brought under control, the stroller market has rebounded, and its development has stabilized and continued to improve. In 2020, the transaction value of China's infant strollers was 21.359 billion yuan, of which the transaction value in December was 1.18 billion yuan, a decrease of 2 billion yuan from the previous month and a year-on-year decrease of 63%.
In 2020, the transaction price of infant strollers remained basically stable. November was the highest transaction price in the whole year. The transaction price in November was 584 yuan/unit, which was mainly affected by the concentrated purchase of high-priced products by consumers; September was the annual transaction. The lowest price, the transaction price in September was 312 yuan/unit. The increase in customer unit price is the main driving force for the growth of the stroller market, and stroller brands need to continue to pay attention to brand upgrades in order to achieve a steady and positive increase in transaction unit prices.
